Tamo Racemo culled in aggressive Tata cost-cutting

Tamo Racemo sports car revealed in Geneva

‘India’s first connected car’ would have used a 190bhp turbocharged engine, but management has ended the project before its launch

The Tamo Racemo, a sports car that arrived at the Geneva motor show as a future rival to the Mazda MX-5, will not reach production due to heavy cost-cutting measures undertaken by parent company Tata.

The Indian car maker’s sub-brand had created the 190bhp car, which used a turbocharged petrol engine, to be its first ‘aspirational’ model. It is capable of accelerating from 0-62mph in 6sec, making it 1.3sec quicker than the most potent MX-5.

Insight: Tamo’s first sports car, the Racemo

However, Autocar India has indicated that shrinking profits for Tata have convinced the company’s management to cull non-core products and practices. Planned investment for the Tamo brand, which was estimated at about £30 million, has been halted and Tata has also pulled out of the 2018 Geneva motor show – suggesting its growth plans for Europe will also be hindered.

Jaguar Land Rover is the only Tata automotive brand to have turned a profit. The Indian-funded British business sold more than half a million cars for the first time last year and the recent launch of models such as the Range Rover Velar and Jaguar E-Pace is predicted to accelerate the company’s growth.

Mazda MX-5 video



Source: Autocar Online

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