Ford Fiesta

Ford Fiesta
In remaking Britain’s best-selling car, Ford has trodden lightly with the new Fiesta. But has it done enough to keep its place at the head of the table?

For anyone under the age of 40, there has always been a Ford Fiesta.Such longevity confers on it the kind of rarefied status that makes a car synonymous with both the brand and its proclaimed values.Certainly, the outgoing model – launched back in 2008 – has been not only the bedrock for Ford’s sales in Europe but also the prime conveyor of its ‘Feel the difference’ dynamism and peach-pretty exterior styling.And although it never managed to be the cheapest, most practical or best-equipped supermini, its virtues repeatedly distinguished it as not only the car to beat in our eyes but also the default option for a new generation of downsizers and first-time buyers.Consequently – like Volkswagen with the Golf or BMW with the 3 Series or Porsche with the 911 – when it came to replacing the outgoing Fiesta with a new generation, Ford has opted not to drastically tamper with the formula.In fact, although the car ultimately earns an ‘all-new’ differentiation from its predecessor, some of it could rightly be described as a far-reaching overhaul rather than a white-space rethink. Instead, Ford’s stated aims have focused on addressing the issues that inevitably crop up when producing the same model for nearly a decade: renovating the styling, reinventing the interior, improving quality and fine-tuning the performance.This makes the timing of the new model’s arrival impeccable. The latest generation of rivals – most notably, the Seat Ibiza we tested and the Volkswagen Polo waiting in the wings – could credibly claim to have exceeded the long-standing benchmark set by the Fiesta.As a result, this new version must improve on not only its predecessor’s impressive legacy but also the polished desirability of the competition. No pressure.

Source: Autocar Online

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