PSA Group partners with Changan for pickup truck
The Chinese brand is attempting to penetrate Europe, while PSA is looking to increase foothold in China
If launched in the UK, the pickup will likely undercut rivals, but the PSA side of the deal will likely result in both Peugeot and Citroën variants of the truck, as well as a Vauxhall-badged model, given these brands’ activities in the commercial vehicle market.
The pickup segment is experiencing something of a resurgence in recent months. New entries have come from Renault and Mercedes-Benz under an agreement between Renault–Nissan–Mitsubishi and Daimler to share the platform of the Navara.
It won’t be the only PSA pickup in the portfolio. Peugeot currently produces the Pick Up – a rebadged Dongfeng Rich – for the African market. However, the Changan truck will be the first PSA pickup in Europe since the Peugeot 504, last sold in the early 1990s.
A pickup truck has been in the works since PSA’s Push to Pass plan was revealed last year, although a joint venture with Toyota or Fiat did not come to pass, despite PSA’s past commercial vehicle tie-ins with these brands.
Source: Autocar Online