Tesla misses Model 3 delivery goals but plans to exceed total vehicle numbers
On Monday afternoon Tesla sent out a press release detailing vehicle deliveries for the quarter, and the missive carried mixed news. The company only delivered 220 of its new, lower-priced Model 3 in the third quarter of 2017, a far cry from the 1,500 Model 3 deliveries the company projected for Q3 in August, according to the Wall Street Journal. Tesla, however, highlighted deliveries of its more time-tested models—in Q3, the company delivered 25,930 model S and X vehicles, which is a record for the electric vehicle startup.
Production ramp-up has always been a weak spot for the company, and, in 2015, the Model X exposed Tesla’s struggles with quality control most clearly. A slow ramp-up invited criticism from investors, and in response Tesla CEO Elon Musk said the company was focusing on building the “machine that builds the machine,” that is, automating the production process to improve deliveries.
Although X deliveries have improved throughout 2017, the Model 3 was supposed to enjoy some of the fruits of that learning process. During a May financial call, Musk said he hoped for “5,000 vehicles per week at some point in 2017, and… 10,000 vehicles per week at some point in 2018.” Musk said that the company designed the 3 to be much less complicated than the X, with fewer features and less wiring to make the car not only cheaper but faster to produce.
Source: Ars Technica