Tesla delays Model 3 production targets again

Tesla delays Model 3 production targets again

Tesla has further reduced its production forecast for the Model 3

Company boss Elon Musk claims progress on clearing ‘production bottlenecks’, despite falling short on promised deliveries in final quarter of 2017

Tesla has pushed back its production targets for the Model 3 once more, after again falling short of its delivery goals in the final quarter of 2017.

The California firm delivered 1550 of its Model 3 cars to customers in the final three months of last year according to Reuters, short of the 4100 expected by most industry analysts. The firm has now said it expects to be producing 2500 Model 3 per week by the end of the first quarter of 2018, half of its original target of 5000 cars per week. Tesla says it will reach 5000 models per week by the end of the second quarter. 

Analysis: Will the Model 3 make or break Tesla?

 

Despite the pushback in production for the entry-level model, for which Tesla received more than 400,000 orders in the month following its reveal, company CEO Elon Musk has claimed that major progress has been made on the so-called production bottlenecks which have so far prevented the company from fulfilling its production pledge of the Model 3. In a statement, Tesla said that in the final week of 2017 it hit a production rate that would equate to 1000 Model 3 per week.

The Model 3’s delivery to customers has been marred with setbacks, with Musk describing the Model 3’s build setbacks as ‘production hell’. The firm delivered just 220 model 3s in the third quarter of 2017, compared with a target for the period of 1500. 

The machine is not due to arrive in the UK until early next year, although Autocar is awaiting comment from a Tesla spokesman couldn’t on whether the production setbacks will affect the delivery time of UK-bound vehicles.

Tesla told Reuters that, in total, it had delivered 29,870 cars in the fourth quarter of 2017, including 15,200 Model S and 13,120 Model X. That is broadly in line with industry expectations that the firm would deliver 30,000 cars.

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Source: Autocar Online

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