Ford UK boss: New car deals better than ever thanks to industry pressures

Ford Fiesta

Ford Fiesta

Following Ford’s best February sales figures for 14 years, Andy Barratt says the brand’s successes are the result of a ‘buyer’s market’

There’s never been a better time to buy a new car, Ford’s UK boss has claimed.

Speaking following the announcement of Ford’s best February sales figures for 14 years, Andy Barratt outlined that the current pressures on the UK car industry meant that there are some exceptional deals available at the moment.

UK new car market decline continues in February

“The canny customer can get a great deal – it really is a buyer’s market if you do your research and know where to look,” said Barratt (pictured below).

While conceding that the exchange rate swing in the past 12 months has meant that Britain is no longer being used to shift over-production in Europe – meaning that some discounts were no longer available – he stressed that there are still many good deals to be had.

“There are a lot of new products on the market, and the business is very competitive,” Barratt said, reflecting on the sales of the new Fiesta and updated Ecosport.

Find a deal on your next new car on Autocar’s sister site

“Coupled with that, there are some very attractive PCP offers, which offer great terms and which build in some deposit for when the customer moves on to the next deal.

“The pricing and flexibility have probably never been so good. It’s proof that if you have the right products, you can succeed.”

Despite this, sales of new cars decreased by 2.8% last month, largely due to a continued fall in demand for diesel; oil-burning car sales were down by 23.5% last month alone.

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Source: Autocar Online

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