Cupra previews interior of first EV ahead of Frankfurt reveal
Seat sub-brand’s electric pioneer will sport design influenced by both SUVs and sports coupes
The company says the cabin will combine “materials and technology to deliver a driving environment like no other vehicle”, with angular lines and carbonfibre-aping trim continuing the model’s sporty exterior design theme.
Cupra’s new EV, which it says will combine elements of a sports coupé and an SUV, will feature a sports-style steering wheel with a prominent pointed centre. Wheel-mounted ignition and driving mode controls, as well as a G-meter and sharpened door mirror design, hint at the model’s performance ambitions.
The Seat sub-brand, which is focused on premium performance cars, showed its first standalone car, the Formentor SUV-coupé, earlier this year. It will follow that up with the electric concept car, which will preview its first production EV.
Cupra previously released a single preview image of the concept’s exterior, saying the car will unite “the silhouette of a four-door crossover with the presence of an SUV and the sleekness of a sports coupé”. It follows a teaser video, which gave glimpses of the headlight design.
Although Cupra has not confirmed details of the new concept, it will be based on the Volkswagen Group’s MEB electric platform, which will be used for parent firm Seat’s el-Born EV. It is likely to be a more extreme version of that car.
That would match how the Formentor, which will be offered with a plug-in hybrid powertrain, is a heavily reworked coupé version of the Ateca SUV.
When Seat turned Cupra into a standalone brand last year, bosses said it would act as a “technological flagship”, including in electrified powertrains. Cupra describes the new concept as “a vision of the future” of the brand.
The EV concept has been termed a “high-performance vehicle”, suggesting it could get one of the most powerful motor options available for the new MEB platform – likely to feature a motor on each axle, offering four-wheel drive.
Cupra says the front design balances “aesthetics and performance”, featuring a low-set illuminated Cupra logo. The rear will feature a functional aerodynamic diffuser.
Cupra takes its name from Seat’s long-running line of performance models, although the brand has a wider focus on attracting higher-end customers who would not usually consider a Seat. That’s why the firm has so far focused on SUVs, starting with the reworked Cupra Ateca and the Formentor.
Seat is aiming for Cupra to offer seven models by 2020 – a mixture of standalone machines and high-performance versions of Seat models, including the current Cupra Leon.
Source: Autocar Online