New electric Hyundai concept has 1970s-style design
Frankfurt-bound 45 shows off Korean brand’s future design direction while paying tribute to its historic models
A preview image of the new EV shows off a retro-style LED rear light bar that will display a matrix flourish upon start-up.
Elsewhere, we can see hints that the 45 will bear a resemblance to sibling firm Genesis’ recent Mint concept, sporting a rakish rear roofline, a narrow rear window, extended wheel arches and a low, wide stance.
As well as paying tribute to the brand’s historic design work, Hyundai says the 45 will “act as a symbolic milestone for Hyundai’s future EV design”.
There’s currently no production intent for the 45; it acts as a design study, rather than a preview of a particular future model. A Hyundai spokesperson said the concept is based on a new EV platform and will “preview the potential for EV designers in the future”.
Luc Donckerwolke, Hyundai’s design chief, said earlier this year that the firm’s styling language needs to be further differentiated from that of sibling brands Genesis and Kia.
He said: “Our core task is to differentiate the design philosophy of the three brands, not least because we have a big share in Korea.
“We need to differentiate each model, otherwise the landscape is too homogenous.”
Source: Autocar Online