Opinion: Ineos Grenadier is more convincing now than ever

Building a credible Land Rover rival with zero experience of making cars won’t be easy, but Ineos has the ingredients to make it work

When Sir Jim Ratcliffe first discussed his own line of simpler-than-the-Defender 4x4s in earnest, the idea that a company with no experience of building cars from a standing start — and doing it economically — looked difficult to swallow. 

If it looked like that, it doesn’t now. Ineos Automotive has assembled a management team of convincing experts who have plausible answers to all the key questions except one (we’ll come to it). And they’re talking about the kind of vehicle many people find desirable, in an arena abandoned by Land Rover in their unquenchable zeal to build premium vehicles.

Official: Ineos confirms Bridgend factory for Grenadier 4×4

In the words of a friend of mine, a farmer who never drives anything but his Defender, “I need something that will carry a ram, a dog, a chainsaw, several bales of straw, go up steep hills in snow, never ground out, tow 3.5 tonnes, push aside brambles and that you can power-wash inside. I want a really good tool, the kind you treasure but that won’t break when you drop it. If they do that, and it doesn’t get nice-ified, I want one…”

That lingering question? Grenadier has said ominously little about the styling and who’s doing it. They cite the new Jeep Gladiator as a rival, appearing not to notice how carefully and cleverly that car has been styled. 

If I were a betting man, I’d say Sir Jim is having a bit of a go himself. And he might be good at it, who knows? Sir William Lyons was, but he wouldn’t have been able to do what Jaguar’s designers do today. But it all makes the already-fascinating reveal moment that much more exciting. Roll on 2020!

Ineos considering hydrogen version of Grenadier 4×4

The epic story of the Land Rover Defender

Ineos confirms BMW engines for Grenadier 4×4



Source: Autocar Online

Leave a Reply

Your email address will not be published. Required fields are marked *

2 × 4 =